After serving on the board of directors of Memphis Athletic Ministries since 2019, Keva Latham has accepted the role of chairman of the board, becoming the first woman to hold this title. In accepting this role she says, “I hope to engage with MAM’s staff, families, and communities to make the organization a continued pillar for the Mid-South, leaving a lasting impact on children’s lives.”

Keva is a Senior Vice President, Incentives Strategy and Oversight Director at First Horizon Bank. She is responsible for the Regional Banking and Specialty Banking sales incentives strategy, data governance, and administration. Latham has been with First Horizon since 2009, with previous roles as consumer banking finance director, corporate development and M&A analyst, special assets manager, and other real estate (ORE) manager. Prior to joining First Horizon, she spent three years with Synovus Bank in retail banking, credit analytics, and portfolio management. 

Latham has served on the First Horizon’s Diversity and Inclusion Council, Women and Wealth Steering Committee, and completed First Horizon’s emerging leaders program. She is also a Memphis Business Journal’s 40 under 40 recipient, a Memphis Urban Elite 40 under 40 recipient, and a New Memphis Institute Fellow. 

Latham is actively involved in youth sports and urban childhood reform in her community. In addition to serving as the chair of MAM, she is the Treasurer of First 8 Memphis and a member of the University of Memphis Fogelman School Of Business Advisory Council. Past board memberships include The Bodine School of Dyslexia and The Risk Management Association (RMA) Shelby County Chapter. 

A former high school all-state and 4-year collegiate scholarship basketball athlete, she volunteered as a girls’ Amateur Athletic Union (AAU) assistant coach, leading her team “Nike Tennessee Flight” to consecutive AAU national championship titles. 

Latham earned her BSBA degree from The University of Tennessee at Martin and MBA from Christian Brothers University. In her free time, Keva enjoys playing basketball with her husband Brian, listening to music, and playing “Play-Doh Kitchen” with her son Brian, Jr. 

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